Whoops Proof in NEO: Contraceptive Awareness Campaign Implementation and Findings

Melissa Federman, Director, AIDS Funding Collaborative | Treuhaft Chair for Health Planning
Emily Campbell, Associate Director | Senior Fellow / Williamson Family Fellow for Applied Research

April 17, 2017

The findings for the pilot Whoops Proof social marketing campaign.

Key Takeaways

  • Intrauterine devices (IUDs) and the implant are the most effective forms of contraception available, according to the American Congress of Obstetricians and Gynecologists.
  • Despite the benefits of these methods, they are unknown or misunderstood by many American women.
  • From December 2015 to November 2016, The Center for Community Solutions piloted the Whoops Proof social marketing campaign in five Ohio Counties: Lorain, Cuyahoga, Lake, Geauga and Ashtabula, as part of its Better Birth Control NEO initiative.
Did you know that the most effective forms of contraceptive are unknown or not understood by many women? More information in this @communitysols report Click To Tweet