Whoops Proof in NEO: Contraceptive Awareness Campaign Implementation and Findings
Melissa Federman, Director, AIDS Funding Collaborative | Treuhaft Chair for Health Planning
Emily Campbell, Associate Director | Senior Fellow / Williamson Family Fellow for Applied Research
April 17, 2017
The findings for the pilot Whoops Proof social marketing campaign.
- Intrauterine devices (IUDs) and the implant are the most effective forms of contraception available, according to the American Congress of Obstetricians and Gynecologists.
- Despite the benefits of these methods, they are unknown or misunderstood by many American women.
- From December 2015 to November 2016, The Center for Community Solutions piloted the Whoops Proof social marketing campaign in five Ohio Counties: Lorain, Cuyahoga, Lake, Geauga and Ashtabula, as part of its Better Birth Control NEO initiative.